Relocation Plans for Local Firm Roy Chapman Ltd

Roy Chapman Ltd, the family-run Ford dealership located in Berkhamsted, Hertfordshire, is seeking new premises to relocate its business during the latter part of 2015, following the sale of its site at Gossoms End to a supermarket chain. The company intends to remain within the locality in order to continue providing services to its existing customer base.

The decision to relocate is an example of the steps the family has taken over the years to future-proof the business. Unlike many other independent franchises in the motor trade, Roy Chapman Ltd has been able to withstand the recession by consolidating its costs, maintaining its focus on exemplary customer service and embracing new technology.

The decision to move comes as the business celebrates its 40th anniversary year in the town.


Roy Chapman and wife Anne started the company back in 1974 and have always maintained an ethical trading policy, resisting pressure from car manufacturers and finance houses to push credit payment protection insurance and extended warranties.

As such, the company enjoys a high reputation within the community and Roy says that it is for this very reason that “the decision to relocate has been made with a heavy heart. Over the years, we have built a really solid reputation for good quality, friendly work within Berkhamsted and the surrounding villages and the residents have always been very supportive of our efforts. However, it is our intention to find similar premises within the area and we want to assure our customers that our commitment to high quality work will continue for many years to come”.

For further information, please contact: Justine Chapman, Director, on tel: 01442 871234 or send an email to: