Privacy Policy

We are Roy Chapman Ltd of 22 Western Road, Tring HP23 4BB. We share your concern about protecting your personal  information and are committed to safeguarding your privacy.

This document covers information we collect about you whether through our website: through our reception or otherwise. Please read carefully to understand how your personal information will be treated.

We will be the “controller” of the personal  information which you provide to us or which we collect from you.

Personal information that we collect

We collect a range of information relating to you, including your:



Email address

Telephone Number

Credit or debit card information/ and or other payment information

Your vehicle details

Your IP address

Driving Licence Information

Any other personal information that you choose to provide to us when you complete our online contact forms or other make contact with us

Telephone calls are recorded for the following purpose:

  • Training and monitoring of staff 
  • To investigate and resolve complaints

During payment, recordings are ceased.

Calls are recorded under the legal basis of legitimate interest and consent. However, if you do not want your call to be recorded, you may state this at any time during the call and we will stop the recording immediately. In this situation, you may be advised to contact us in writing. 


How we use your personal information


We use your personal information as follows:


To maintain our relationship with you whilst you are a customer

To provide agreed goods and services to you

For invoicing and processing payments

To communicate with you, including to respond to information requests/ enquiries submitted and/or to obtain your feedback on our products and services

For record keeping, statistical analysis and internal reporting

To ensure data security and to provide you with access to secure areas of our website

To notify you about changes to our products and services

To monitor the quality of our services

To investigate and complaints you make

To provide evidence in any dispute or anticipated dispute between you and us

For debt collection, fraud detection and prevention and risk management purposes

To protect the rights, property and/or safety of Roy Chapman Ltd, its personnel and others




We may send you direct marketing in relation to our own products and services by email or post, as long as it is in line with any marketing preferences that you have provided to us.


We will only send you direct marketing:

  • Where you have consented to this: or
  • Where you have not objected to this, and we are marketing similar products or services to those which were the subject of a previous sale to you


Your agreement to the use of your personal information for direct marketing purposes is optional and if you chose not to consent, you visit to and use of website will not be affected.


You can chose to opt out of receiving direct marketing from us at any time, by emailing UNSUBSCRIBE to or by writing to us at 22 Western Road, Tring, HP23 4BB or phone 01442 871234


Legal basis for processing


In terms of the legal bases we rely on to process your information, these are as follows:


Where you have provided your consent for direct marketing

For the performance of a contract with you to provide services and goods or to take steps at your request for a quotation prior to entering into this contract

To comply with legal obligation, including in relation to health and safety and environmental legislation, complaints and investigations or litigation, parking fines or motoring offences whilst in our vehicles

To protect your vital interests or the vital interests of another person eg. Where you or they are seriously injured or ill

For our legitimate interests in:

  • Management of your account (including processing payments) and our relationship with you and communicating with you
  • Operating our website


How we share your personal information


Third party providers who provide the following types of services to us: Marketing, market research and software

Licensed credit reference agencies, debt collection agencies and lawyers when we carry out credit checks, to report on your payment performance and/or seek to recover debts due to us

Our accountants, auditors and lawyers or similar advisors when we ask them to provide us with professional advice

Emergency services in the event we need to report an accident or incident or request emeregency assistance

Any Government department, public body or other third party where we believe in good faith that the law requires this, in the interest of public health and safety or inorder to protect the rights, property or safety of Roy Chapman Ltd, its employees or others

Investors and other relevant third parties in the event of an actual or potential sale of the company

Any third parties, if authorised by you to do so


How long we keep your personal information


We retain your information for no longer than is necessary for the purpose for which personal information is collected.

When determining the relevant retention periods, we will take into account factors including:

  • Legal obligations under applicable law to retain data for a certain period of time
  • Statute of limitations under applicable laws
  • Potential disputes
  • Guidelines issued by relevant data protection authorities


Otherwise we securely erase your information once this is no longer needed


Where you use our website, we process personal information collected by using cookies in accordance with our Cookie Policy

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Your rights

You have the right to be provided with clear and understandable information about how we use your personal details.

You have the right to obtain a copy of the personal information we hold for you to check we are using it in accordance with data protection law.

We can refuse to provide information where it may reveal personal information about another person.

You can ask us to take reasonable measures to correct your information.

You have the right to be erased from our records when there is no compelling reason for us to keep using it, ie. In defence of a legal claim

You have the right to restrict processing where we can still store your personal details, but block them from being used.

Contact Us

For further information regarding these rights, about this Privacy Statement generally or to make a complaint please contact or call us on 01442 871234.

If after contacting Roy Chapman Ltd you are still unhappy you may also complain to the Information Commissioner, all the details can be found on their website: